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The Story Behind SU2C Jewelry Line Golden Thread

Posted on November 21, 2016, 5:00 PM
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From L to R Victoria Welker, Jennifer Welker and Nicole Pontbriand

Everyone touched by cancer has a different story to tell. So, when the team at Golden Thread decided to create jewelry for Stand Up To Cancer, they knew each piece they designed had to tell a meaningful story. The Houston-based company knows firsthand what it’s like to have a loved one touched by this disease. SU2C sat down with Golden Thread jewelry designers and sisters, Victoria Welker and Nicole Pontbriand, to learn more about this unique jewelry collection and their personal connections to cancer.

You can tell how close Victoria and Nicole are within minutes of meeting them. They come from a tightknit family; everyone lives in the same neighborhood and visits each other often. It makes perfect sense that when Victoria’s sister in law, Golden Thread founder Jennifer Welker, needed help with her growing business, Nicole and Victoria jumped at the chance to work with her. Shortly after joining Golden Thread, Victoria and Nicole’s father was diagnosed with cancer, for the second time. Eager to find a way to help in the fight against cancer directly, the opportunity to collaborate with Stand Up To Cancer seemed like a natural fit. It was a way to stand up in honor of their father and help an initiative they believed in. The girls used their personal experience with cancer as inspiration for their designs.

“As children, you often see your parents as invincible,” Victoria says. “Seeing them go through something like cancer, is difficult on so many levels.” Victoria and Nicole say the strength both their parents showed during their father’s treatment was nothing short of incredible. As fate would have it, the week of the 2016 Stand Up To Cancer telecast, Nicole and Victoria learned their father’s cancer was in remission. “We all cried happy tears,” Victoria remembers.

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Nicole and Victoria with their parents

The Golden Thread jewelry that Victoria and Nicole designed for Stand Up To Cancer represents the person who wears it and his or her own connection to cancer. “We created each piece with the person who wears it in mind,” Nicole says. “Every piece tells a different story. We have some pieces that represent the journey from patient to survivor. Other pieces you can personalize and say who you stand up for.” Ultimately, the jewelry is meant to serve as a way to share your cancer story with others and show your support for cancer research. A portion of each sale is donated to SU2C’s innovative research.

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The Stand Up Strong Pendant and The Circle of Strength Pendant Necklace can be personalized to represent who you stand up for.

“There are so many people dealing with many different types of cancer,” Victoria says. “To us, what’s most meaningful about Stand Up To Cancer is their focus on finding better treatments for so many types of cancer. We’re proud to be a small part of that.” Nicole and Victoria are hopeful that one day, everyone diagnosed can become a survivor.

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Victoria and Nicole at the 2016 SU2C Telecast. “The show was incredible,” Nicole says. “To see everyone coming together to fight this disease and to know my dad is a survivor really motivates me to keep supporting organizations like SU2C.”

“Our reasons to stand up are many,” says Nicole. “We stand up for our father and anyone currently going through treatment. We stand for our friends and family who have been touched by the disease, and for future generations. We hope to see the end of cancer one day.”

Golden Thread has found a perfect way to create jewelry that honors each person’s personal connection to cancer. If you are looking for a beautiful and inspiring gift with a personal touch, please visit the Golden Thread Stand Up To Cancer collection here.


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